Barber Hacks: 12 Simple Tips For Incredible Client Retention

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CAN’T KEEP YOUR CHAIR BUSY
Did you ever wonder why you can’t keep customers in your chair? Or why the barber across from you always ends up with all of your clients? I have 12 simple tips that will get you on the track to being the most sought after barber in your barbershop. Read on and find them out.

#BARBERLIFE
We all go through our days cutting hair, or sitting around waiting for someone to come sit in our chair, or eating lunch, or taking a nip of that whisky...no wait, I don’t do that when the shop is slow (but I know a couple barbers that do). We are all trying our best to make sure that each and every person that sits in our chair comes back to sit in our chair again and again. It should be easy, guys are creatures of habit, they like going back to the same person over and over again, right? It’s not as simple as that. Guys are also known to not really care about whose chair they sit in...until their hair gets destroyed by someone masquerading as a barber. This is the point where they start looking for someone that can cut hair with a panicked look in their eyes.

RETENTION
I’m here today to talk about how we as barbers can up their client retention. It’s not as hard as it seems, it just takes a little effort is all.

TREAT EVERY TIME LIKE THE FIRST
A lot of barbers look at their first time customers as people they need to invest their time with, and it is true, you should invest your time in making sure that the new customers into your barbershop are well taken care of, but on each subsequent visit you should focus on that guest even more than the first time. I call my regular customers by “bread and butter”, they put the food on my table and pay my rent every week. I know a lot of barbers that will put in the work to get that first customer to come back and once they have them in their chair 3-5 times they just stop cutting their hair with the same amount of precision and care. Beware the feeling of comfort, it’ll come back to cut you. Treat your “bread and butter” clients even better than the first timers, they are the reason you are where you are.

FOCUS
When I say focus, always give your regulars a full on consultation, make them feel special each and every time they sit in your chair. Compliment them, and make sure you mention their name and something that you remember from the last go round.

CONSISTENCY IS KEY
If you can’t cut a consistent haircut then make sure to put in some practice. Consistency is key to client retention. If you killed the haircut the last time, make sure you kill it the next time. Sure, everyone has bad days, but if you build a system around how you cut that works, you’ll never have a bad day. Don’t put out bad haircuts, always make sure that your consultations are thorough, always make sure that you and your guest understand each other before you start cutting. And if you can’t do the cut...don’t do it. Learning techniques on new customers is something you should not tackle unless you have direct supervision. Trying something new on someone who isn’t a friend or family will not make your reputation.

WORD OF MOUTH
Word of mouth and reputation is everything. Remember you are only as good as your last haircut, if you damage your reputation by rushing through some ‘boring’ haircuts to get to something more interesting, than you don’t deserve to be busy. One bad haircut is one person bad-mouthing you and your barbershop to at least ten people who in turn will tell five who in turn will tell two and so on.

A&A
Appearance and attitude are everything. IF you look good, talk a good game and speak a good game, and have some amazing stories to tell...you’ll be busy. Just make sure to back it all up with a good to great haircut. If you can’t deliver that, than none of this makes sense.

BARBERSHOPCONNECT
Connect with your customers. This is key. If the two of you are having a good time and you are creating great cuts while having a great conversation...customer for life.

DON’T GET CRUSTY
Don’t get stale. If you and your customer hit a rut, where you are no longer cutting the sickest cut for them...then prepare to get dumped for the barber two chairs away that has the crispest line-ups, or the biggest pompadours. This is why you have the consultation every time...to make sure your regulars are happy. Go so far as to ask, “Is there anything different that you’ve been wanting to try?”

GET THOSE CARDS!
If you are just getting started...get some business cards and give them to everyone. Give every happy customer another business card and ask them if they would hand it out to one of their friends. Word of mouth is still going to be your best friend when you are building your brand, there is nothing like someone that already trusts you sitting down in your chair, there is no need to have to win them over because you already have.

BOOK ‘EM.
If you have bookings in your barbershop, make sure that you make them book before they leave. 80% of your bookings should come from already established customers. If you don’t do bookings, make sure that you mention the amount of time it is until your customers next cut, this will make sure they are aware of when their hair will be overgrown and prompt them to remember.

GET PROPER.
Groom yourself. Be the person that you’d like to get your haircut from. Breath mints, deodorant, great hair, trimmed nails and great clothes will bring people back.

GET ORGANIZED.
Pig-backing on this, try to be one of the most organized and sanitary barbers in the shop. You may not think that people notice what you are doing with your station and cleanliness, but they do, and they will come back if you are an organized and clean person.

SMILE AND CHAT UP EVERYONE.
Be friendly with everyone that walks through the door. You never know when that someone might want to switch it up and come sit in your chair. Odds are if a customer does this it won’t be forever (they’re likely seat switchers), but enjoy the extra income and customers if they do come.

EDUCATE YOURSELF
Know the latest trends and keep your skills on the cutting edge. If you can predict what is going to happen next and deliver it to you customers, they will see you as a valuable asset in their personal style.

IN CONCLUSION
These may seem like simple ideas, and they are, but they are what will help differentiate you from the rest of the pack. Pay attention to your customers, help usher them into a clean consistent look from time to time, and keep yourself in that space as well. Don’t be afraid to self-promote and be confident in what you do and you will begin to have more and more customers sitting in your chair and asking for you when they come into your shop.

Thanks,

Crowbarber
Here is a bonus tutorial for you guys.

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